SYNAPSE - DAY 1

11th December, 2009

Convention Hall,

9.30 am

The inauguration of SYNAPSE was scheduled at 9.30am and we were asked to report the Convention Hall @ 9.00 am..The Chief Guest invited was Mr. Dilip Kapur,CEO, Hi-Design, the first company to have its production base in India and its market outside India.. But the Indian market started growing up it got its market in India as well..and the global crisis make the company to increase its percentage in Indian market to above 50..

It was a great beginning with a 2hour interaction session with Mr. Dilip, where each one of us tried to take out everything requires to become a successful entrepreneur... How he started, how he continued, what all difficulties he faced, what are major challenges etc. The thing which he insisted on was "Willingness to make mistake while working and taking lessons from them in future"..

He also emphasized on three things which are most important in any person and they are an individual should be Innovative, Creative, and should have Self-confidence...These qualities will take any individual to any level he desires to be in his life..He also emphasized on a SIMPLICITY... He also quoted Aurobindo's words "Greatest beauty is Simplicity" and he works on this concept. He came to meet the students and interact with us and he was really happy after meeting all of us..

Next was the first panel discussion..CEO Panel..The discussion was on our SYNAPSE THEME

" GLOBAL INTEGRATION: OUTLOOK FOR THE FUTURE"

We had four CEOs from 4 different areas.. Mr. V Ramachandran, CEO, Management & Mr. Mohan Narayanan, CEO, Kubos Consultancy Services, Mr. C. S. Dwivedi, Vice President -Mfg, HCL Infosystems, Mr. Shyam Madhavan, CEO, Wannabe Studios.

Mr. V Ramachandran started the discussion and focussed on acquiring knowledge, globalization, focusing on what needs to be done and global outlook...

Mr. V Ramachandran was followed by Mr. Shyam. Mr. Shyam, one of our Alumnus has recently directed first movie based on Guirrela marketing concept..He focused on ONE WORLD-NEW WORLD concept..He tried to clear us one thing that Web2.0 is only a means to enhance communication on a global platform..It is no different from the real world..All the management techniques which applies to real world also applies to the Web2.0 world, as behind the screen its all human..He ended his discussion by quoting "In business we don't get what we want but we get what we negotiate".

Next was Mr. Mohan, and he spoke on focusing Feel Good perspective, value of Human Capital,Change Management consisting of two issues - Cultural Issue and People Issue, Cloud computing etc.

Next was Mr. Dwivedi, moderator for the panel, who tried to consolidate the points and adding few from his behalf which included thought process, need to be strategist.. He also shared a very interesting fact that Most of the things start as a compulsion and later it becomes a Great Desire..Mobile phones are the best example of it.. He also told a great relation between Right decision, Experience and Wrong Decision. All these three forms a cycle and helps in the growth of the organisation.

The discussion was followed by the question answer session between the students and the panelist where more and more doubts were cleared by us regarding the issues discussed.

As well said, Wisdom speaks up and always delivers something great..Today we also got a great opportunity to learn from these experts which will really gonna benefit us in a long run...

Tomorrow we have three panel discussions: Marketing, HR and Finance Panel..Looking forward for an enriching experience..gud nite..

SYNAPSE- An Industrial Institute Interface

SYNAPSE, the most awaited event of Department of Management Studies, a platform to practically experience all the lessons of Management by organizing it at such a large scale. Eminent personalities from corporate world are invited to discuss on the current issues and providing a new dimension of thinking for the future managers..Sharing the unexplored areas which can be easily explored and motivating the students towards the entrepreneurial line.

SYNAPSE this year is scheduled on 11th, 12th and 13th December 2009..I chose to be a part of PANEL Committee whose role is to fix the panelists by inviting the corporate experts in their field. It was really the most typical job. But its really very interesting to do it. The biggest problem for this committee is to keep the confirmation of panelist live till the last day.just prior to the week of the event many of them cancels owing to important assignments in their organisation. Working under such a crisis and arranging for new ones is really headache..But managers are there to manage the everything even in crisis and thats what is the fact that keeps us driving..

Our work started two months back in October itself as our exams were scheduled in between...We were the first committee to began our work and immediately after the semesters first one to get back on to the work..

ONE WEEK PRIOR TO SYNAPSE

Wow this was the great time..Every committee was in progress and moreover our semester results were also expected..Long meetings were going on among the faculty members to decide upon our result..it was expected to be out on Thursday , a week before the SYNAPSE..but it keep on postponing..Daily we have stories results are coming today results are coming..The fever for SYNAPSE and Results was going parallel...Panelist were confirming and few were cancelling.. Magazine was to be published.. And articles were asked from the student.. Daily I get reminder from Maria, Head magazine committee, submit ur article submit ur article... and me yaa sure Maria give me some time, i m not getting time..

In between i was also asked to do the design committee work as i worked for the Design committee during MILAN, our Alumni Meet..I went on with this work also and designed Invitation and Banners along with the senior Karthik..

Looking forward for a great interaction and knowledge enriching experience in coming days..

The most awaited UC class...

Its been a long time I m writing back..lots of events occurred in between..Major among them were Milan '09 and recently my Semesters...I wish to be regular now..

30/11/2009

Today we started with our new semester, 2nd semester..The real essence of MBA..All the specialization together in one semester..Wow!! its really exciting..Started with a Project Management class by Charu Mam, which is full of activities, a full semester Man-meet program.. Most of the activities are similar to that...Role plays, Business Plans etc...On the very first day deadlines for everything is final..

Next was UC mam class..The most awaited class since we joined here..UC is taking our Marketing Management..It was simply great as expected...Marketing and Branding..The two core words around which every business is revolving in the whole world...How marketing is used for branding and unbranding..What are the areas which need branding and what are the areas that need unbranding..how marketing for unbranding is going on now a daz..PETA & SPCA initiatives..

Demand is created with three things - Need, Want and Purchasing Power.. Difference between Need and Want..Thirst is a need while water, cold drink etc are want...transportation is a need while owning a car is a want..How marketing is converting Needs into Wants so as to increase Demands..Types of demands and their existence in our day to day life..wow..it was really cooool...

Lots n lots of stuff for googling like blue cross, green marketing, milk vs soya etc. Came to know about www.ted.com a platform for sharing amazing Ideas..Pranav Mistry and his thrilling ideas about sixth sense technology..

The very first class is changing my mind towards my choice for the area of specialization...lets see where i land at the end of the semester...Overall great class great lessons in mere 100 mins..