The most awaited UC class...

Its been a long time I m writing back..lots of events occurred in between..Major among them were Milan '09 and recently my Semesters...I wish to be regular now..

30/11/2009

Today we started with our new semester, 2nd semester..The real essence of MBA..All the specialization together in one semester..Wow!! its really exciting..Started with a Project Management class by Charu Mam, which is full of activities, a full semester Man-meet program.. Most of the activities are similar to that...Role plays, Business Plans etc...On the very first day deadlines for everything is final..

Next was UC mam class..The most awaited class since we joined here..UC is taking our Marketing Management..It was simply great as expected...Marketing and Branding..The two core words around which every business is revolving in the whole world...How marketing is used for branding and unbranding..What are the areas which need branding and what are the areas that need unbranding..how marketing for unbranding is going on now a daz..PETA & SPCA initiatives..

Demand is created with three things - Need, Want and Purchasing Power.. Difference between Need and Want..Thirst is a need while water, cold drink etc are want...transportation is a need while owning a car is a want..How marketing is converting Needs into Wants so as to increase Demands..Types of demands and their existence in our day to day life..wow..it was really cooool...

Lots n lots of stuff for googling like blue cross, green marketing, milk vs soya etc. Came to know about www.ted.com a platform for sharing amazing Ideas..Pranav Mistry and his thrilling ideas about sixth sense technology..

The very first class is changing my mind towards my choice for the area of specialization...lets see where i land at the end of the semester...Overall great class great lessons in mere 100 mins..